I attended a very helpful seminar sponsored by Premier Service Bank in the Inland Empire. The presenter from a company called Red Fusion spoke about how to get more hits on your website by becoming more visible on Google and the other search engines.
Google and the other web search engines still use 'bots to analyze pages on the internet to test their relevance and whether or not they have a story to tell. The single most important thing a webmaster can do is to keep adding fresh text content to their pages. They can do this best by attaching a blog with backlinks to their pages. They stressed that text is the most important element and that static pages don't get the attention that constantly updated pages do.
Search Engine Optimization (SEO) is the big thing. When you download the Google toolbar, you can see a site's ranking numbers from 1-10. The rankings have to do with many things but the more pages you have pointing back to you the better. They also emphasized that keyword ads (the ads on the right hand side of the search engine results) are the best deal on the internet in advertising. Evidently people bid for those positions on the results page and they can be very effective in driving business to your site.
I came away from the seminar with a commitment to keeping content on my page fresh by publishing a blog and adding the pictures that are becoming more popular as I go forward. This blog is offered as helpful information for webmasters looking for the way to up their rankings in the mysterious world of search engines! You can see some of the sites that Red Fusion Media has put up by visiting their site: http://www.redfusionmedia.com/ They have been kind enough to go into search engine optimization for those interested. Also, check out Premier Service Bank's site for additional information on their seminar series at their site : http://www.premierservicebank.com/
Good luck to anyone working to produce a good website that continues to improve in order to reach more people in need of good products and services.
Happy Valentines Day too.
Renee Theuer
http://www.rltphotoartist.com/
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